Despite the recent challenges in overall experience quality seen in Forrester’s Customer Experience Index (CX Index™) benchmarks, customer experience (CX) remains a priority for many organizations.

It wasn’t long ago that veteran NFL head coaches would bristle at the notion of advanced analytics being used in decision-making. To them, gut instincts were more tried and true than any chart of ...

Organizations that thrive on change use data and analytics as a competitive asset. They adapt quickly and predict trends by continuously curating and analyzing data and developing insights that drive ...

Facebook is rolling out advanced analytics, giving page admins the ability to measure performance beyond post level. Page admins can now view more valuable events, such as actions people take on the ...